Pay Per Call Marketing

Do you want prospective customers to call you?
Would you like them to pre-qualify themselves before speaking to a sales rep?

If you answered yes to either of the above questions then Pay Per Call marketing may be right for you.

Pay Per Call marketing helps your business connect with prospective customers on the phone. It is based on a Cost Per Action model, where advertisers only pay when they receive a call from a prospective customer. Pay per call is highly effective for financial products and services, where consultations and needs analysis are often an important step in making a final purchase decision.

Key Benefits Include:

  • Only pay for the calls you get
  • Avoid click fraud by speaking with live people interested in your products and services
  • Fully customizable IVR allows you to pre-screen callers to filter out unwanted calls
  • Control the hours that your campaign is live. Never pay for calls outside of your hours of operation
  • Connect with customers in real time instead of having to call them back
  • Reach mobile consumers in a meaningful way
  • Adding a phone number to your landing pages increases customer confidence
  • Enjoy conversion rates as high as 50%

Why Pay Per Call Works for Financial Products and Services:

Pay per call has and continues to be a proven method for customer acquisition in financial services. A recent report from Forrester suggests the financial niche of performance marketing (web and pay per call) to be one of the fastest growing segments of the industry. Much of this can be attributed to the consultative nature of selling financial products and services. Integrating Pay Per Call marketing allows you to instantly connect with interested, pre-qualified, prospects and engage with them in a more meaningful way.