Do you want prospective customers to call you?
Would you like them to pre-qualify themselves before speaking to a sales rep?
If you answered yes to either of the above questions then Pay Per Call marketing may be right for you.
Pay Per Call marketing helps your business connect with prospective customers on the phone. It is based on a Cost Per Action model, where advertisers only pay when they receive a call from a prospective customer. Pay per call is highly effective for financial products and services, where consultations and needs analysis are often an important step in making a final purchase decision.
Key Benefits Include:
Pay per call has and continues to be a proven method for customer acquisition in financial services. A recent report from Forrester suggests the financial niche of performance marketing (web and pay per call) to be one of the fastest growing segments of the industry. Much of this can be attributed to the consultative nature of selling financial products and services. Integrating Pay Per Call marketing allows you to instantly connect with interested, pre-qualified, prospects and engage with them in a more meaningful way.